Financial Institutions and Social Media

In the span of a few short years, social websites such as Facebook, YouTube and Twitter have attracted millions of users. Today, three out of every four global consumers who go online visit social networks or blogs and the average visitor is spending two-thirds (66 percent) more time on these sites than a year ago.1 The use of social websites has become a part of many consumers’ everyday lives, making them a channel financial institutions can no longer ignore.

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Source: www.fiserv.com